After years in the real estate trenches, I'd had enough. I was bleeding money every month, watching my bank account drain from subscription after subscription:

I remember sitting at my desk one night, staring at all these different login screens, trying to piece together my tech stack, and thinking, "This is insane." I had a good list of motivated sellers, but I couldn't even afford to market to them because I was buried in software costs. I was watching other new investors fall into the same trap - signing up for every "must-have" tool, only to realize they'd spent their entire marketing budget on subscriptions.

That's when I decided enough was enough. I knew there had to be a better way to help entrepreneurs succeed without getting crushed by tech costs before they even got started. So, I created Scale Pro - the platform I wish I had when I started.

I didn't just want to create another software platform; I wanted to give real estate entrepreneurs a fighting chance at success.